Impact of Social Media on Anxiety: Insights from Þorbjörg Vigfúsdóttir
In a recent interview on Rás 1, Þorbjörg Vigfúsdóttir, CEO of Kara Connect, highlighted the significant impact of social media on anxiety levels, particularly among younger generations. “Everyone wakes up and immediately reaches for their phone. Research shows that social media platforms released between 2012 and 2015 are having a direct impact on anxiety,” she explained. “This is what I’m trying to convey to employers. It’s not laziness; it’s anxiety and worry.”
The Mission of Kara Connect
Founded in 2014, Kara Connect aims to bridge the gap between professionals and their clients, offering tailored wellness platforms for workplaces. Employees can book sessions with experts to enhance their well-being. Þorbjörg emphasized the importance of mental health in modern society, especially for Generation Z, who are now entering the workforce.
Personal Reflections and the Need for Change
Reflecting on her upbringing, Þorbjörg shared personal stories about her family. “My father, who passed away in 2015, struggled with alcohol, and it wasn’t easy,” she admitted. “We will rethink how we treat people who drink in the next 20–30 years. The shame associated with current treatment methods is overwhelming.” She advocates for open discussions about addictions within families, a stance she took with her own children.
A Political Journey and Its Challenges
Þorbjörg’s background in educational psychology and child development guided her political career. She served in Reykjavik’s City Council for 12 years with the Independence Party during a tumultuous period, describing the party as having “two heads” — one conservative and another progressive. Despite her efforts to bring change, she decided to leave politics after a challenging primary election.
Addressing the Concerns of Generation Z
Generation Z, those born between 1997 and 2012, are now stepping into the workforce, and many feel they haven’t received adequate support. “Around 40% of this generation is now working, and they’re incredibly smart. This is the most educated generation of our century,” Þorbjörg stated. However, they remain vulnerable to the pressures of social media and technological advancements.
The Role of Technology in Modern Life
Social media creates multiple realities, often leading to feelings of exclusion and loneliness. “This system rejects you in many subtle ways. You’re not part of the dinner party. It’s a constant cycle of rejection,” Þorbjörg noted. The pervasive use of smartphones exacerbates these feelings, affecting one’s self-identity and sense of belonging.
The Importance of Workplace Wellness
To counteract these anxieties, Þorbjörg stresses the importance of wellness hubs in workplaces. “It’s crucial to have such platforms where individuals can express their feelings and concerns,” she asserted. Employers need to understand that these issues are not about laziness but genuine mental health concerns. By addressing these, we can help reduce anxiety and worry among young professionals.
Conclusion
In conclusion, the insights shared by Þorbjörg Vigfúsdóttir highlight the pressing need to address the mental health challenges posed by social media and modern technology. As Generation Z becomes a significant part of the workforce, both employers and society must prioritize mental well-being to foster a supportive environment. The role of Kara Connect in facilitating this shift is crucial, providing a model for how we can better support future generations.